Admin support, lead generation, and social media management for entrepreneurs and small businesses — built and delivered using the same modern tools I bring to your business: Claude, ChatGPT, GitHub & Vercel, Supabase, Canva.
Every engagement starts with understanding what's actually slowing your business down — then I build the system to fix it.
From live web apps to hands-on inbox cleanups — a look at what I've built and organized recently.
Built the complete digital presence for a compliance & regulatory advisory firm: a two-page marketing website, a Supabase-backed CRM app, a Web3Forms contact form, and a full company profile + social media asset suite covering all five core service lines.
Designed a company profile and built a commission-based prospecting CRM for Soulja PetPure (BSF dried larvae & frass), covering 13+ industry segments — pet shops, aquaculture, vets, feed manufacturers, agriculture, and a Singapore market database — plus sales pipeline, sample, and commission tracking.
Decluttered and relabeled a working inbox — unsubscribed from noise, built label-based sorting, added a signature — then did the same for calendar management: colour-coded categories, recurring blocks, and a fully utilized weekly view.
Turned a nearly-empty calendar into a fully structured week — content deadlines, team meetings, client calls, and personal time blocks all colour-coded and conflict-free.
A 4-step digital trip planner with a smart budget calculator, packing checklist, and branded PDF download — designed, built, and sold as a $19 digital product on Gumroad.
Built my own brand from the ground up: identity, content strategy, and live web apps sold as digital products, plus ongoing Instagram content produced with Canva and CapCut.
A single-file web app tracking income, expenses, and savings with multi-currency support, local device storage, and PDF export — designed and marketed with a faith-grounded content series.
A full household management web app with authentication, an expense Load Splitter, and a Budget module — actively maintained and expanded with new features.
A mix of AI-assisted development tools and the everyday platforms that keep client work moving.
I started in office administration and HR support in Johor, Malaysia, and have spent the last few years teaching myself web development, CRM building, and AI-assisted tools — building everything from a phone and tablet, no coding background required to start. Today I run ELIM Admin Hub, my virtual assistant business, alongside HerPurposefulLife, my own digital products brand.
